Transition

Heatherette now designs make-up packages which is

essentially becoming a product designer.

They are branching out

and have

collaborated with

MAC

Cosmetics in order to do so. Using an 80's theme to show off fun. Being inpsired

by bubble gum

and the infamous

pink of the 80's.Keeping their style and

sense of fun in

their design for the

cosmetics it can be

sure that Heatherette

will not loose their trademark in their designs.

kIDs

Heatherette has

designed for children as well.

Although not as wild, glamourous, or over-the-top it still makes for the first real child fashion show. A tad frightening knowing that models can start out this young now, but nevertheless a milestone in fashion.

Inspiration

Many things inspire

Richie and Rains

to design

things in their signature messy and out there

style such as the film Wizard of Oz.

What

is

quite

STRIKING

though is that they do not really sell the clothes they flaunt at the fashion shows.

Some people might even argue this all just for fun.

Regardless of what it is,

they have made huge impact on fashion.

They have inspired and gotten support from celebrities and other models.

APPAREL

These two

designers are all

about being glamourous,

shiny, new, fun, and funky.

They design themed clothes

and clothes representing the

seasons. Dark colours are not

in their designs. Colours,

metallics, glitter

and over-

the-top

clothing

is

what

they

make.

Basically half of whatthey

design is not for everyday or

occasional wearing, but for admiration.

Funkshion Show

Of all the fashion shows and collections,

this Miami Beach show

is only a taste of their style.

The Designers: Traver Rains & Richie Rich

Travis Rains and Richie Rich a former Club Kid are the designers of HEATHERETTE located in New

York City. Richie Rich and Traver Rains have created a brand that brings out the pop star in people. From glitter and sequins to their fuNky designs they have truly done something quite original and definitely NoTiCeAbLe!

Richie Rich began his professional

career training with

Kristi Yamaguchi to be a

competitive ice skater and

joined the Ice Capades

and needing to design

his own costumes.

Later he went to

N.Y.C and became

Alig’s “CLub KidS”

and as a recording artist

Richie soon found himself

in the midst of the FASHION world.

Traver Rains grew up

on a ranch in Montana

competing in numerous

state and national horse

SHOWS.Hence the

cowboy outfits he

continuously wears.

Like Richie, Traver

was in need of outfits for his

performances and began making his

own vests and chaps.Traver has a degree in

Economics and International Business

fromSMU. He moved to New York City

where he did meet future business

partner Richie Rich.