York City. Richie Rich and Traver Rains have created a brand that brings out the pop star in people. From glitter and sequins to their fuNky designs they have truly done something quite original and definitely NoTiCeAbLe!
Richie Rich began his professional
career training with
Kristi Yamaguchi to be a
competitive ice skater and
joined the Ice Capades
and needing to design
his own costumes.
Later he went to
N.Y.C and became
Alig’s “CLub KidS”
and as a recording artist
Richie soon found himself
in the midst of the FASHION world.
Traver Rains grew up
on a ranch in Montana
competing in numerous
state and national horse
SHOWS.Hence the
cowboy outfits he
continuously wears.
Like Richie, Traver
was in need of outfits for his
performances and began making his
own vests and chaps.Traver has a degree in
Economics and International Business
fromSMU. He moved to New York City
where he did meet future business
partner Richie Rich.
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